Candice Olson of Candice Tells All

Hudson Valley Lighting gladly agreed as Candice Olson is a leading designer in the United States and Canada, and internationally known for her unique approach to beautiful residential design. Currently the host and designer on HGTV’s Divine Design and a judge on HGTV’s reality interior design show Design Star, Candice Olson has also been featured on the TODAY show, Live! With Regis and Kelly, The View and The Oprah Winfrey Show. Additionally, Candice writes a syndicated biweekly newspaper column that runs in more than 400 U.S. newspapers.

Candice Tells All is sure to be as widely popular and successful as all of Candice’s past endeavors. The show’s producers have shared that Candice has been blown away by Hudson Valley Lighting’s products and that the lighting fixtures truly complete the room they design. Stay tuned for additional information regarding the airing dates of the episodes in which Hudson Valley Lighting will be featured, and be sure to check your local listings come January for the premiere of Candice Tells All on HGTV.

As ELK Lighting prepares to enter its 28th year in business, I remain in awe and am rewarded to be part of this special company for the past seven years, a company comprised of people proud of their accomplishments and excited about the future.

We have stuck to our strategy to focus on you (our customer), seeing our business and the services we provide from your perspective. Although the last few years have been a challenge for all of us, we have committed ourselves to be a reliable source, a trusted partner and a progressive company dedicated to delivering a great value – all when it was needed the most.

In 2010, we intensified our commitment to deliver an even greater product selection. ELK and Landmark had a combined released of over 500 new items with fashion forward design elements in a variety of price-points. Doing so expanded your potential target market of consumers, while maintaining our identity as a quality brand with compelling values.

Our newly formed company, Dimond received instant acceptance allowing us to launch over 300 new lamps and mirrors throughout the year. The designs and price points proved to be a valued addition to many of your businesses when consumers were searching for alternatives to entire room remodeling projects.

Recently, we were pleased to announce the addition of Sterling Industries to our family of companies. This well known veteran in the furniture industry introduced exciting new categories to our company -furniture and accessories, while greatly expanding our offering in lamps and mirrors. We believe these additional categories will make us a more comprehensive design solution provider which in turn widens merchandising options and incremental sales growth opportunities for your business.

As we enter 2011 we will continue to find new ways to innovate and expand while keeping paramount in our minds the importance of delivering our shared corporate values of being a relationship-centric organization.

With heartfelt appreciation, we wish you a happy and healthy holiday season and prosperous and fulfilling New Year.

Sincerely,

Bradford Smith
Chief Executive Officer – E.L.K. Lighting Group

Light can be the most important decorating element, creating warmth that makes a space feel like home.  As the holidays fast approach, we are spending more time celebrating with family and friends.  We are usually attending as well as hosting many of our own parties.  The right lighting determines the atmosphere in your home.  It can relax or invigorate the atmosphere and can also just add a decorative holiday touch.

Many people concentrate on decorating their home on the inside for the holidays.  There are simple jobs that can create a very appealing and grand entrance for the outside of your home.  The simple projects of painting your door, changing the door hardware or adding a festive door mat can create a more inviting entry way to your home.  To highlight these changes to the front of your home, don’t forget to change your outdoor lighting fixtures.  These simple changes will make the exterior of your home more inviting for your holiday guests.

Lighting is the single most effective element in decorating, dramatically improving the look and feel of any room.  Gentle lighting from several sources can accent as well as create a comfortable atmosphere.  Ambient lighting is used to enhance focal points and even create a festive and artistic feel in a room.  Ambient lighting can be created through specific placement of table and floor lamps which will create a comforting effect that is both relaxing and interesting.  In contrast, bold lighting will bring out the rich dramatic colors used in the decor.  It will draw your attention to the brightly lit areas where family and friends will gather.  The general illumination of a room can strongly influence the mood of a room from bright and festive to more intimate and romantic.  The simplest things can have the most profound effect on us and how we view our home.  Decorate and celebrate the holidays with lighting.

Here are some holiday lighting ideas:  Decorations may be a fire hazard if not installed properly – be sure to keep all decorations away from exposed bulbs on light fixtures.

1. Wrap your chandelier arms with garland or gold ribbon and Christmas lights
2. Use low wattage “flicker flame” colored bulbs
3. Tie tiny ribbon bows on the arms of the chandelier
4. Hang Christmas ornaments (colored balls, gold tassels, stars) from your wall sconces and chandeliers using holiday ribbon
5. Add crystals to chandeliers, sconces and even table and floor lamps to reflect light
6. Change your chandelier shades for the holidays.  Wrap existing shades in wrapping paper or foil paper and tie them with a ribbon

• Best Buys in outdoor lighting were selected based on design, durability, ease of installation and warranty.
• Fixtures that are designed primarily for security were not evaluated, because Consumers Digest covers products as part of a feature on home-security products.
• Entry lighting refers to wall- and ceiling mounted fixtures. Utility lighting fixtures includes outdoor wall lights, outdoor flood lights, outdoor step lights and outdoor deck lights for residential use.
• All Best Buys in entry and post-mounted lighting have a 1-year warranty. All Best Buys in entry and post-mounted lighting can be upgraded to use GU24 bases, which are designed to use new light-emitting-diode (LED) and compact fluorescent (CFL) bulbs. The extra price that you’ll pay for such an upgrade will vary depending on the manufacturer.
• MSRP and features for entry and post-mounted Best Buys selections represent the best value for a wall-mounted entry light in that series. MSRP and features for utility lights represent the model that has the best value in a series.
• Best Price is a reflection of the lowest retail price that was available at press time and is subject to change.

ENTRY & POST MOUNTED LIGHTING

Hinkley Lighting Harbor Transitional Outdoor Wall Sconce – Large – HK-2575-AR (MSRP $450; Best Price: $318)
No outdoor lighting series that uses solid-brass construction has more fixture choices than the Harbor Series does. It’s the least expensive line that is in this category that allows you to but a path light model for landscaping that’s made with the same style as the flush mount ceiling light, pendant light and wall mounted fixtures. As a result, you can have the same lighting style for all of your outdoor lights. Dark-sky compliant fixtures in this series cost an average of $50 extra. The Saturn Collection ($420), which comes in stainless steel, is also a Best Buy.
Features:
Dimensions: 16.25″ (H) x 11″ (W) x 11.75″  (D)
Bulb: (1) 100W incandescent lamp
Available finishes: Bronze, Titanium

Sea Gull Lighting Hermitage Transitional Outdoor Wall Sconce – SG-88083 (MSRP: $299; Best Price: $272)
The Hermitage Collection is one of the least expensive lines that we found that has solid brass as its standard fixture material. (The durability of Brass is desirable for outdoor lighting fixtures). The series is available in pendant light, post lantern light and wall-mounted styles. It’s also the least expensive solid-brass fixture that we could find that can be upgraded to a GU24 base.
Features:
Dimensions: 19.75″ (H) x 11″ (W) x 123.75″ (D)
Bulbs: (3) 40W candelabra base
Available finishes: Antique Bronze, Brushed Nickel

Maxim Lighting Knob Hill DC Traditional Outdoor Wall Sconce – MX-3465-CD-SE (MSRP: $129; Best Price: $122)
The Knob Hill series is the least expensive line that we found that offers two fixture-material options: cast aluminum, which is the standard material; and Vivex, which is a noncorrosive composite material that is better suited for those who live near saltwater. You can expect to pay about $60 extra for the Vivex fixture, which comes with a 3-year warranty. Five other series that have a different appearance, Carriage House ($131), Dover ($116), Morrow Bay ($131), Santa Barbara ($112) and Whittier ($188), are also Best Buys.
Features:
Dimensions: 24.5″ (H), 10″ (W) x 14 x 5″ (D)
Bulbs: (3) 60W candelabra base
Available finish: Sienna (brown)

Hinkley, Hinkley Landscape and Fredrick Ramond sponsor the

We are excited to announce that Hinkley Lighting, Fredrick Ramond and Hinkley Landscape Lighting fixtures (shown left) have been specially selected for inclusion in the first-ever ELLE DECOR Showhouse in San Francisco, launching November 4th.

Designed by several of the Bay Area’s sought-after interior designers, the home will feature high-end products from some of the most well-respected names in the home interiors industry, like Jenn-Air, Ann Sacks and Kohler, creating even greater brand awareness and national exposure for Hinkley Lighting.

“We are thrilled to be collaborating with ELLE DECOR and the renowned designers associated with this home,” said Hinkley President Rick Wiedemer. “Our lighting has always been a blend of the very best in design and function, and the perfect match for a project of this caliber.”

Located in the historic St. Francis Wood neighborhood, this stunningly renovated 4,500 square foot residence will welcome over 10, 000 visitors from architects, designers, affluent design enthusiasts and home interior VIPs. The home will be featured in the February/March edition of the magazine.

Find all of the details on the Showhouse, sponsors and designers on www.elledecor.com. Plus, be sure to check out our ad in the November issue of ELLE DECOR, which will be distributed at the launch party!

Maxim Lighting Featured in August 2010 Consumer Digest
Maxim Lighting was featured in the August 2010 issue of Consumers Digest. The Bright Ideas section focused on outdoor lighting that earns glowing reviews. Maxim Lighting’s Knob Hill collection, along with Carriage House, Dover, Morrow Bay, Santa Barbara and Whittier, were indicated as a best buys!

Maxim Lighting Nominated for 22nd Annual ARTS Award
Maxim Lighting’s Paradise collection has been nominated for the 22nd Annual ARTS Award, which recognizes excellence and achievement in retailing, manufacturing, design and representation.

Maxim Lighting and Project Playhouse
Maxim Lighting donated lighting for the TradePartners Dreams and Memories playhouse for HomeAid Orange County’s 19th Annual Project Playhouse which raised more than $338,000 for housing for homeless families.

Maxim Lighting in Better Homes and Gardens “Kitchen+Bath Makeovers”
Maxim Lighting’s Nexus Modern / Contemporary Chandelier – MX-12054 is featured in the Winter 2010 issue of Better Homes and Gardens “Kitchen+Bath Makeovers“.

Kichler Wins Two More ’Lighting for Tomorrow’ Award!

The Lighting for Tomorrow competition aims to increase awareness and market acceptance of energy-efficient lighting by recognizing the best-designed energy-efficient products available to the residential market.  Organized in part by the American Lighting Association and the U.S. Department of Energy, the judging panel at this year’s 8th Annual Lighting For Tomorrow Competition reviewed a total of 107 products from 33 companies.  We competed against 69 LED fixtures entered into the competition.  There were 7 winners and Kichler had 2 of the 7 winning products.

Kichler Earned Awards for:

Kichler Lighting Led Broad Roof Path Light – KCH-15833-AZT

Design Pro LED Modular and Disc System (Available First Quarter of 2011)

Awards were presented at the American Lighting Association Annual Conference in Las Vegas, NV.  Kichler took home an award for our Design Pro Undercabinet Family of Fixtures in 2008.

Kichler’s engineered products team continues to develop leading edge products that rival those introduced by some of the largest companies in the lighting industry!

StarStrand Channel Star 24, with StarChip technology from Maxim Lighting, is secured in a rigid aluminum channel which conceals the light source and provides excellent heat dissipation, and is available in both 3500 K and 5000 K color temperatures. Perfect for under cabinets, bars and retail displays, Channel Star 24 is easy to install with its included mounting clips. Channel Star 24 is available in pre-manufactured lengths and in two different finishes, Aluminum or Bronze. The maximum run is 32 feet and optional dimming includes dimming from a wall or using a remote control.

Features:

• High lumen output
• Available in both Bronze and Aluminum finish
• Clear lens for maximum light output
• Rigid aluminum channel conceals light source and provides excellent heat dissipation
• Connect end to end or with the use of connecting cables
• Available in 3500 K or 5000 K
• Includes easy to install mounting clips, both downward and 45º angle

Applications:

• Under cabinets and bars
• Office desk task lighting
• Retail display cabinets and counters
• Window displays
• Closet lighting

12V StarStrand LED Tape Lighting

• StarStrand Basic Star Economical LED Tape Lighting
• StarStrand Super Star Standard in LED Tape Lighting
• StarStrand Ultra Star Increased Output LED Tape Lighting

24V StarStrand LED Tape Lighting

• StarStrand Ultima Star 24 Highest StarStrand Lumen Output
• StarStrand Aqua Star 24 Waterproof IP68 LED Tape
• StarStrand Rainbow Star 24 Custom Color LED Tape
• StarStrand Channel Star 24 Concealed Light Source
• StarStrand Rainbow Channel Star 24 Custom Color Concealed Light Source

Drivers and other accessories sold seperately. To view available drivers and accessories, click here.

In this issue:
- WAC President Shelley Wang to Deliver Presentation about Marketing Organic LED Lighting at the
OLEDs World Summit 2010 in San Francisco this week.
- WAC Lighting receives AIA Accreditation for LED/OLED training sessions.
- You Asked, We Listened: WAC LEDme Track Luminaires are now dimmable and in stock.
- WAC Lighting receives two Best Of The Best Marketing Awards – Brand Awareness and Merchandising.

WAC LIGHTING President Shelley Wang To Deliver Presentation about Marketing Organic LED Lighting at the OLEDs World Summit 2010 in San Francisco this Week

Continuing to lead the industry with solid state technological and design innovation, WAC Lighting President Shelley Wang will deliver a presentation on Marketing Organic LED Lighting, at the OLEDs World Summit.  The event is being held at the Argonaut Hotel in San Francisco this week
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WAC LIGHTING Receives AIA Accreditation for LED/OLED Training Sessions

Continuing to expand its extensive training program, WAC Lighting has received accreditation from the American Institute of Architects (AIA) for our widely acclaimed LED/OLED Training Sessions.
The training sessions already have been accredited by the American Lighting Association, which enables participants to earn two CLC  (Certified Lighting Consultant) hours.

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You Asked, We Listened In order to fulfill your lighting needs, WAC Lighting LEDme Track Luminaires are now dimmable and ready to ship from our warehouses! Place your order today!